TRAVEL GUIDE
Forte dei Marmi
Forte dei Marmi is one of Italy’s most iconic seaside destinations, known for its elegant beach clubs, tree-lined streets and relaxed coastal lifestyle. A place where mornings start by the sea, afternoons move between town and beach, and evenings unfold with aperitivo and dinner just steps from the water. Rooted in tradition yet effortlessly modern, Forte blends understated luxury with a familiar, easy rhythm. From its historic bathing establishments to its social summer scene, it’s a destination defined by simplicity, style and a strong sense of place.
Where to Stay
Augustus Hotel & Resort
Set within a pine forest just steps from the sea, it is one of the most iconic addresses in Forte dei Marmi. Originally a historic villa, it combines understated elegance, privacy and a distinct Versilia atmosphere.
Villa Roma Imperiale
A 1930s residence turned boutique hotel, offering a small number of rooms and a private, tranquil feel. Garden pool, attentive service and a quiet setting just moments from the beach.
Hotel Principe
A contemporary 5-star luxury boutique hotel, known for its highly personalized service. With a rooftop, spa and Michelin-starred restaurant, it represents a more modern and dynamic side of Forte’s hospitality.
California Park Hotel
Set within a large private park, this family-run hotel focuses on warm, attentive hospitality. Relaxed atmosphere, pool surrounded by greenery and a more authentic, peaceful setting close to the sea.
Villa Costanza
A recently opened boutique hotel that reinterprets Versilia’s dolce vita in a contemporary way. Housed in a renovated 1970s structure, it blends modern design with the refined spirit of Forte dei Marmi.
Best Beach Clubs
Bagno Piero
One of the most historic beach clubs in Forte dei Marmi, established in 1933 and recognizable for its iconic blue and white striped cabins. A refined yet relaxed atmosphere, with a fully equipped beach and sunset aperitivo moments by the sea.
Bagno Gilda
An elegant and contemporary beach club, defined by its signature neutral tones. With curated cabanas, a seafront restaurant and sunset aperitivo, it’s one of the most iconic spots for a refined beach experience.
Bagno Alpemare
An iconic beach club by the Bocelli family, synonymous with contemporary elegance. Recognizable for its signature aqua-green tones, it combines a curated beach setting, dining and sunset aperitivo in a refined atmosphere.
Bagno Santa Maria
A historic beach club in one of Forte dei Marmi’s most elegant areas, preserving the charm of 1960s Versilia. Known for its iconic green cabins, it blends timeless atmosphere with a well-kept beach and seafront dining.
Bagno Alfredo
A more authentic and relaxed beach club, recognizable for its bold green and white tones. With a curated beach and restaurant, it maintains a strong connection to traditional Versilia.
Sport & Wellness
Elena Cardini Body & Mind
A wellness space focused on physical and mental balance, where movement, mindfulness and body care come together through a contemporary and personalized approach. Through yoga, pilates, meditation and holistic practices, it offers experiences designed to slow down, recharge and reconnect.
Bebe Lux Pilates
A pilates and wellness studio with a contemporary approach focused on movement, control and body balance. Bright, curated interiors create the perfect setting for personalized training and mindful moments in the heart of Versilia.
Tennis Club Europa
A historic sports club surrounded by the greenery of Versilia, known for its tennis courts and relaxed, social atmosphere. Blending sport, community and outdoor living, it remains one of Forte dei Marmi’s classic summer gathering spots.
The Longevity Suite
A wellness destination focused on longevity, recovery and overall wellbeing, combining advanced technology with a holistic approach. From cryotherapy and biohacking to detox treatments, it offers a contemporary experience centered on balance and regeneration.
Songe
A contemporary beauty space inspired by minimalism and a detail-oriented approach to wellbeing. Through refined interiors, personalized treatments and a relaxed atmosphere, it redefines the salon experience with a modern and elegant perspective.
Lunch & Dining Spots
Orlando
A historic Forte dei Marmi restaurant established in 1973, known for its relaxed atmosphere and long-standing local following. Famous for its stuffed focaccia, thin pizzas with Gouda cheese, fresh salads and homemade desserts, it’s a classic summer spot with garden seating and an easy, lively feel that carries from dinner into late evenings.
Trattoria Tre Stelle
A historic Versilia trattoria with a simple, authentic atmosphere, known for its seafood cuisine rooted in local tradition. Informal setting, classic dishes and a convivial rhythm that reflects the more genuine side of Forte dei Marmi summers.
Casamare
In the heart of Forte dei Marmi’s piazzetta, Casamare blends Mediterranean cuisine with a contemporary atmosphere. From its sunlit terrace and open kitchen to aperitivo and after-dinner moments, it offers a modern interpretation of local tradition in an elegant yet relaxed setting.
Casa Fiori Chiari Versilia
A lively contemporary address bringing the relaxed atmosphere of classic Italian dining culture to Forte dei Marmi. Mediterranean cuisine, pizza, cocktails and outdoor tables make it a perfect spot from dinner through late evening.
Gilda Ristorante
Overlooking the beach of Forte dei Marmi, it blends seafood cuisine with an elegant Versilia atmosphere. Neutral-toned interiors, a green veranda and seafront tables frame a menu focused on fresh fish and refined yet light Mediterranean dishes, from lunch through dinner.
Da Giacomo Pietrasanta
Set within the streets of central Pietrasanta, this restaurant combines an elegant yet relaxed atmosphere with a lush garden inspired by the spirit of Versilia summers. The cuisine focuses on fresh local seafood, interpreted through classic Italian tradition with a refined and understated approach.
La Canniccia
A historic Versilia destination brought back to life with a contemporary spirit. Surrounded by greenery, it combines local tradition, relaxed dining and the iconic atmosphere that made it a long-standing landmark of the coast.
Maitò
One of Versilia’s most iconic dining destinations since 1960, originally born from a small seaside hut and later becoming a symbol of Forte dei Marmi’s dolce vita. With its elegant yet relaxed atmosphere, seafood cuisine and signature dishes like the famous penne alla Maitó, it continues to capture the essence of authentic Versilia summers.
Bagno Principe
A historic beach club in Forte dei Marmi where understated elegance meets Versilia tradition. With curated cabanas, a private atmosphere and seafood cuisine by chef Gianluca Brio, it has also become a culinary destination, known for its award-winning spaghetti alle arselle.
Bagno Bruno
Founded in 1951, this historic beach club still preserves an authentic and family-driven atmosphere. With its iconic wooden structure by the sea, traditional cuisine and warm ùhospitality, it remains one of Forte dei Marmi’s most genuine seaside destinations.
Valè
A historic Forte dei Marmi institution since 1924, best known for its iconic warm focaccia. From breakfast through aperitivo, it blends Versilia tradition with a lively atmosphere centered around pizza, selected cured meats and bustling tables in the heart of town.
Aperitivo Spots
Almarosa
A Forte dei Marmi institution since 1997, where music, art and atmosphere come together in an eclectic, relaxed setting. From aperitivo through late evening, cocktails, DJ sets and outdoor tables make it one of Versilia’s most iconic social spots, attracting the worlds of fashion and entertainment.
Bagno America
Located in Roma Imperiale, one of Forte dei Marmi’s most exclusive areas, it is known for its understated and elegant atmosphere. Established in the 1970s, it combines simplicity, attentive service and a relaxed setting, ideal from long beach days through sunset aperitivo.
Alle Boe
Managed by the historic Bagno Piero, it combines a relaxed atmosphere with the authentic spirit of the Versilia seaside. From beach days to sunset aperitivo, it becomes an informal and social gathering spot by the sea.by the sea.
Dance on the Beach
La Capannina di Franceschi
An icon of Versilia nightlife since 1929, originally born from a small beach hut before becoming a symbol of the Italian dolce vita. Blending live music, DJ sets and old-world glamour, it remains one of Forte dei Marmi’s most legendary late-night destinations.
Twiga Versilia
A beach club and nightlife destination on the Versilia coast, where dining, aperitivo and music come together in a glamorous international atmosphere. From seaside dinners to DJ sets and after-dinner moments, it remains one of the coast’s most iconic summer hotspots.
Beach Club Versilia
One of the coast’s most iconic summer destinations, where beach club culture, music and nightlife come together just steps from the sea. Contemporary design, large-scale events and open-air nights create an energetic international atmosphere that continues late into the evening.
Breakfast Spots
Pasticceria Soldi
A historic Viareggio pastry shop dating back to the 1930s, known for its Versilia pastry tradition and classic Italian café atmosphere. From breakfast to aperitivo and Tuscan cuisine, it remains one of the city center’s most iconic addresses.
Il Giardino
A historic Forte dei Marmi café overlooking the Fortino, known for its relaxed and social atmosphere. From breakfast through aperitivo, it blends vintage details, outdoor tables and an effortless style that makes it one of the town’s most popular gathering spots.
Pasticceria Aldo
A historic pastry shop in Forte dei Marmi, known for its classic atmosphere and traditional Italian breakfasts. From pastries and brioche to coffee rituals, it remains one of the town’s most iconic morning spots.
Hotel Principe
One of the most refined breakfast experiences in Versilia, combining an elegant atmosphere with a contemporary approach. Curated buffet, made-to-order dishes and an exclusive terrace make breakfast at Principe a perfect blend of taste, relaxation and lifestyle.
Sanamente
A contemporary wellness-focused café offering smoothies, juices, brunch and healthy dishes made with fresh seasonal ingredients. Bright and relaxed atmosphere, perfect for a light breakfast or lunch break in the center of Forte dei Marmi.
Caffè Sambo
A historic café in the heart of Forte dei Marmi, known for its lively atmosphere and outdoor tables overlooking the town center. From breakfast through aperitivo, it remains one of Versilia’s most classic everyday gathering spots.
Shopping Spots
MC2 Saint Barth
Via Carducci, 12 – Forte dei Marmi
Via Giovanni Montauti, 6 – Forte dei Marmi
Magazzini Bracchi
A destination dedicated to design and interior lifestyle, where furniture, materials and creative vision come together through a refined contemporary aesthetic. A Versilia reference point for home décor, architecture and craftsmanship inspiration.
Giovanni del Forte 1980
A historic Forte dei Marmi boutique known for its curated selection of international brands and its sophisticated yet relaxed style. A destination closely tied to the contemporary elegance of Versilia.
